When most people first meet Sniffles, they notice his soft pink fur, friendly smile, and bright eyes.
Then they notice something a little different.
“Wait… does he have a tissue in his back?”
He certainly does.
At first, it might seem like a fun little feature. But the tissue pocket is much more than that.
It represents one of the simplest ways we can show kindness to another person.
Every parent has experienced those moments when a child has a runny nose, watery eyes, or isn’t feeling their best. Sometimes all they need is someone nearby who cares.
Sniffles was created to be that comforting friend.
His tissue pocket is a gentle reminder that caring for someone doesn’t always require grand gestures. Sometimes it’s as simple as handing someone a tissue, offering a hug, or sitting quietly beside them until they feel better.
We wanted every part of Sniffles to have a purpose.
His smile encourages hope.
His stories celebrate kindness.
His activity books inspire creativity.
And his little tissue pocket reminds children that helping others can begin with even the smallest act of compassion.
Our hope is that children who spend time with Sniffles will carry that same kindness into their own everyday lives.
After all, a little kindness has a way of spreading.
We can’t wait for families to meet Sniffles when he arrives in Q3 2026.